← All posts5 posts
Section
Research & marketing
Market research, surveys, advertising and the metrics people hide behind. Written by someone who still believes asking people questions can be done honestly.
- 010Movin’ on up: getting online research out of the bad neighborhoodSurvey farms, bots that pass attention checks and people who say they drive nuclear subs. What online sample looks like in 2026, and what moving up would take.9 min
- 006Participation is not engagement: why likes and completes lieLikes, engagement rate and survey completes measure participation. Real engagement is people giving you time nobody paid for. How to tell the two apart.8 min
- 004Nokia’s 2019 ads treated customers like idiotsIn 2019 Nokia pitched its phones as orange juice that gets fresher every day. Behind the baffling ads was a good promise. Why nobody got it, and the lesson.8 min
- 003Submariners in space: why transformations fail with the same crewWhy digital transformations fail: the crew, incentives and tools stay the same and only the label changes. From Kodak to AI task forces, and what works.8 min
- 001You killed market research, and I helpedMarket research isn’t dying of AI or small budgets. Researchers, agencies and clients are killing it with cheap sample, long surveys and reports nobody reads.8 min
